You must be aware that Domino’s is the Nascar official pizza this year too.
I love Nascar ( National Association for Stock Car Auto Racing) as well as Domino’s pizza therefore Nascar + Domino’s pizza sounds great to me.
This seemed to be a very good marketing metholodgy of Domino’s as it will not only increases their sales like “hot pizzas” but will also strengthen the brand among masses as we all know that NASCAR is very popular among masses.
Being crowned with Nascar’s offical pizza is a big deal for domino’s.
I wonder whether Tom Monaghan ever through that his small Pizzeria will grow this big !!
He borrowed $500 to start the pizzeria and then it was known as Dominick’s Pizza and later known it became Domino’s Pizza.
Pizza consumers are groing and so are pizzerias but domaino’s has its own place among pizza lovers.